...the struggle starts between the ears...

Yellow Ocean Marketing

In the beginning there came Google; everything else was made in China...

Blue Ocean had been explained already; many experts and consultants had cashed in on the so called "next frontier" of marketing.  I have read of Red Ocean as well, it is apparently nearest the shore, where competitors are bleeding one another for a bigger piece of the market share (that's probably why it is called that).  Green Ocean, the intermediary niche markets, had been mentioned in recent literature too.  

Another color, perhaps? 

How about Yellow Ocean*?  How about it if the experts would analyze, explain and postulate on how the Chinese are doing it: how did it happen that within an arm's reach, wherever you are, you can always get hold of something that says "Made in China"?

I can always imagine China as one gargantuan factory.  I wonder how many market segments there are, and if they also have a government agency for patents.  

Edu del Agua

*or perhaps Yellow River - as the River Yangtze is famous for its ochre-yellow tint. 

My Money Lies Over the Ocean

When Blue Ocean marketing was introduced, it created waves both literally and figuratively.

Some companies rode that wave and became successful; really (really) succe$$ful.

Apple, in the last quarter of 2010, posted a revenue of $6 billion, a substantial amount of which came from iPad sales of nearly 15 million units.

That's blue ocean strategy right there.

Competition was already cutthroat for desktops and laptops, so Apple created a new product, nautical miles away from any competition.

Now, everyone is trying to catch up.  Samsung is gaining ground on brand loyalty with its Galaxy Tablet, Research In Motion’s (RIM) BlackBerry PlayBook announced last year (but is yet to pick up consumer popularity) while Motorola is rumored to release its greatly anticipated Xoom by late March 2010. 

Edu del Agua